Letter from the CEO

It was overwhelming when I started to inspire others because of my hijab. I knew they wanted to do it, but they weren't ready for it yet. I got a few hijabs and gifted them to my friends, and to my surprise, I saw them wear it the next day in college, confident in it. I was overwhelmed and realised how much of a difference it can make if somebody finds the correct piece of cloth to wear — one they would feel confident in.

There I went, with my first ever booth at a college, hoping to inspire people to find their perfect hijabs that suited their personality. A hijab that was comfortable for all the hours we spent outside in the heat, a hijab that was affordable and made them feel beautiful. I took it up a notch from there, after much recognition from women at different colleges.

I began to study religion then and started preaching the importance of hijab and how we could possibly overcome any hurdles in our way towards this journey, for anybody who was willing to start it but couldn't. American Muslim women are very well-read and well learned in this domain, yet there's a hesitance sometimes to begin the journey. We at Concealed Muslimah now aim to make these women feel confident about their hijab and help them throughout this journey of their lives. We also aim to inspire other women through our platform so we could all grow together as strong Muslimahs. Hijab is not only a little piece of clothing for the head but a proper concealment of the body.

Tooba Amir